Job Overview
Job Description
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Monitor SEO and web traffic metrics.
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Monitor trends in social media tools, applications, channels, design and strategy.
